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December 2019, Effe Rustig settled on Eendrachtsplein in Rotterdam and during Museum Night 010 in the museum The Nieuwe Instituut with a pop-up installation. We took several residents of Rotterdam into a VR experience, challenging people to relax in the middle of the city. More and more young people experience stress and pressure; Burnout is a common diagnosis. Our challenge is to help residents in an accelerating city like Rotterdam slow down. If you give yourself a break every now and then, you will get a lot in return. How many minutes do you really invest in yourself? People were asked this question in a virtual experience. We motivated people in a positive way to consciously take a minute.
Het hoeft niet lang het kan ook effe.
Effe dit, effe dat, effe zus effe zo, Effe Rustig.
Collaboration with Merel van Wensveen
Museum night 010 @ Nieuwe Instituut
Photography: Vivian Huizenga
'zonder gaten in de tijd staan we met enorme snelheid stil.'
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